Sarah Murphy is a writer and content marketer based in Hamilton, ON.
In 2020, I pivoted from the world of journalism to content marketing and haven’t looked back. I’ve worked for a range of companies and industries — including retail software, employee management software and fintech.
Mesh Payments
Content Manager
2022 – Current
About the role:
Collaborate across departments to create content for product and sales teams
Write blogs, e-books, customer case studies, website copy, landing pages, emails, ads, etc.
Manage quarterly company-wide internal newsletter
Manage freelance writers; assigning tasks, editing drafts, consulting on design, publishing e-books
Work samples:
RESEARCH
Employees and Expenses: Companies struggle to modernize expense management
BLOGS
The next generation of business travel is taking off — are you onboard?
What not to do with corporate credit cards
E-BOOKS
Travel expense reconciliation: A travel manager’s guide to taming the beast
Calculating the ROI of expense management software
How to create a corporate expense policy employees will actually follow
Workforce Software
(Acquired Foko Retail in 2021)
Content marketing writer
2021-2022
About the role:
Create content for product and sales teams (blogs, e-books, customer stories, data sheets, one-pagers, industry pages, etc.)
Localize content for North America, EMEA, and Australia
Work closely with marketing and product teams for the Employee Experience product launch (the product acquired from Foko Retail)
Work samples:
BLOGS
Three Ways to Improve the Employee Experience for Deskless Workers
Improving Employee Engagement with WorkForce Experience
PRODUCT PAGES
INDUSTRY PAGES
CUSTOMER STORIES
Foko Retail
Content marketing writer
2020-2021
Exclaim! Magazine
Online editor
2011-2020
About the role:
Pitch and write daily news stories
Maintain website via custom CMS
Write profiles, album reviews, concert reviews, film reviews, etc.
Work samples:
INTERVIEWS
Waxahatchee Got Sober and Made the Best Album of Her Career
Cover story: Mitski Is in Control on ‘Be the Cowboy’
Phoebe Bridgers Is Not Your Trendy "Sad Girl"
'Lady Bird' Director Greta Gerwig Knows the Value of Female Power in Hollywood
REVIEWS
Album review: Taylor Swift Lover
Album review: The National Trouble Will Find Me
Concert review: Beyoncé - May 25, 2016
OTHER
Outside of work, I spend most of my time chasing squirrels out of my garden, baking, watching trashy reality TV, and hanging out with my 17-year-old mini dachshund Penny.